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...Computer scientists have invented the term big data to describe this evolving technology. Big data has been successfully used by search engines to customise your searches; by political analysts to understand voting patterns of different demographics in political cycles; and especially by pioneers in healthcare. Google Flu Trends aggregated google search queries and made predictions about influenza outbreaks and activities in more than 25 countries (the service is no longer analysing the data itself but now providing data to institutions specialising in infectious disease research). Twitter has also been used for population-level influenza surveillance, along with understanding public sentiment towards vaccination, and investigating prescription drug abuse to state a few. GV (formerly known as Google Ventures) is investing 36% of its sizable $2 billion portfolio in life sciences start-ups. ...Live Mint on May 29, 2017, 3 p.m.