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...In the near future, we should expect businesses to adopt chatbot platforms in the same way they are currently embracing mobile and Internet of Things (IoT) platforms. A chatbot is a software that impersonates a user, a service which allows people to interact through a chat interface using textual or audio means. Chatbots offer brands an opportunity to reach out to an audience and engage them in dialogues that might translate into immediate actions. Functions that depend on interaction and conversations, such as customer service or rapid information access, are good fits for chatbots across different industries. For example, you could ask a bot on a travel site to book you a hotel based on your preference. It would compare prices, provide you with hotel options and then book the one you deemed fit as per your choice. ...Live Mint on Nov. 21, 2016, 1:36 a.m.