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...Fending off against big contenders is worth the learning curve. A solid grip on analytics and a marketing mind is necessary for any venture to work. One can never predict the future, but we can shape it to our benefit. This is where having a strategy plays an important part. Strategy, although theoretical, is designed to achieve an overall aim. A goal-centric business can bear out any storm. Having a strategy ensures substantial objectives to work upon, which leads to progress in scaling the business. Keep these things in mind Understand your current situation: A SWOT (strengths, weaknesses, opportunities, threats) is essential for you to advance towards your goals. An honest, sit-down with the rest constituent members, debating the position of the business, will bring on key points you can work upon. Also, constant observance on market environment enables you to take step for your increment. Align to your vision: “The Big Picture” is what you should envisage, for growth of your business. A clear vision ensures the ability to describe it in vivid detail. ...TOI on Aug. 25, 2016, 5:28 p.m.