By Mihir Sharma | BLOOMBERG VIEW (for Info only, not official)


By Mihir Sharma | BLOOMBERG VIEW

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    ...The company -- which is owned and run by his closest followers, not the supposedly ascetic Ramdev himself -- grew 150 percent last year. Ramdev has said he intends it to grow as fast for the next five years.QuickTake India's AspirationsPatanjali products have developed an audience by purporting to be organic and quality-conscious. With them, and by helping to popularize yoga in its country of origin, Ramdev may have kept more than a few members of the notoriously overweight Indian middle class from toppling over.But the way Patanjali has chosen to market its products is disturbingly xenophobic. ...

    NDTV on Oct. 12, 2016, midnight