Deb Deep Sengupta (for Info only, not official)

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Deb Deep Sengupta

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    ...India is particularly poised to take advantage of digital technologies as they have the potential to add economic value of $550 billion to $1 trillion per year by 2025, and create millions of well-paying, productive jobs. The critical need of the hour is to stop thinking and start doing digital. It is, however, important to recognize that digital leadership is effective for companies only when it creates value—for their customers, partners and employees. The traditional view of ‘going digital’ was to first impact operations and then evolving up the technology pyramid to arrive at a design change of processes. The primary aim was efficiency and reduction in costs. The business process improvement strategy was often overlooked as the technology teams typically jumped into operations deploying a set of digital tools. This mindset is precisely what led to failed implementation and reduced business value in the past. ...

    Live Mint on Oct. 6, 2017, 4:48 p.m.

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    ...A lot has already been written about how enterprises can prepare for GST. However, in my opinion, GST is not just a financial reform, but a broader business reform. It has the potential to relook at how enterprises conduct their business in India. With GST, enterprises have an opportunity to revamp systems, go beyond the physical constraints of supply chain, and focus on what matters the most for any business—customer experience! It doesn’t just stop there. With delinking of the physical footprint from direct tax implications, enterprises can use this opportunity to move beyond physical structures, ‘go digital’ and provide digital experiences. But first, why digital? Digital is the norm in today’s era as consumers respond more when they have better digital experiences. A recent study conducted by SAP concludes that a great digital experience directly correlates with customer loyalty and advocacy. ...

    Live Mint on Nov. 17, 2016, 12:28 a.m.